Work

Content & Monetization

Content management and monetization strategy for a financial education publisher

Rebuilt the content architecture and editorial organization for a high-traffic financial education publisher. Years of accumulated content had no clear hierarchy — which degraded audience experience and hurt ad performance.

Restructured content categories, improved internal linking, reduced bounce paths, and redesigned ad placement strategy. Improved per-session revenue without increasing ad load.

Content Systems

YouTube channel architecture and production workflow

Designed the full operational structure for a YouTube-first content business. Starting from scratch — channel positioning, content pillars, topic research process, scripting workflow, production cadence, and publishing system.

Built to run as a consistent operation rather than a creative sprint-and-stall cycle. Included video editing workflow, production handoffs, and publishing cadence — so the channel could maintain output without rebuilding the system every few months.

AI-Enabled Workflows

AI-assisted content production system

Designed a structured AI workflow for a content team producing high-volume editorial output. The challenge was not just using AI — it was making AI output reliable enough to reduce revision cycles without losing quality control.

Built prompt architecture, editorial stage design, and review checkpoints that made the workflow genuinely faster without sacrificing consistency.

Monetization

Ad and revenue strategy for a content site portfolio

Analyzed ad placement, partner integrations, and revenue structure across a portfolio of content sites. Identified yield improvements through structural changes — better placement, header bidding configuration, and partner selection — rather than adding more ad units.

Social & Content Distribution

Social content system and cross-platform distribution workflow

Designed a structured content distribution system for a media brand publishing across YouTube, social platforms, and email. The challenge was repurposing high-effort video content efficiently — without producing platform-specific content from scratch each time.

Built a modular workflow for clipping, reformatting, and scheduling content across channels. Reduced production overhead per post significantly while increasing publishing frequency and cross-platform reach.

AI-Enabled Workflows

AI-assisted website development workflow

Built an AI-assisted workflow for planning, editing, and QA’ing website updates across a content-heavy WordPress property. The system supported page structure, SEO metadata, internal linking, content blocks, publishing checklists, and post-launch review.

The result was a faster, more organized website production process where strategy, content, and implementation stayed connected from planning through launch.

Product & Operations

AI product management documentation system

Created a documentation workflow that turned rough business ideas into structured product requirements, user stories, implementation tasks, acceptance criteria, and QA steps.

Designed for small teams that need product management structure without adding unnecessary process or slowing down execution.

Marketing Operations

AI-enabled marketing operations system

Designed a repeatable marketing operations system for planning campaigns, generating content assets, managing publishing workflows, and tracking follow-through across website, YouTube, email, and social media.

The system helped reduce scattered work and made marketing output easier to plan, delegate, and maintain consistently.

Website & SEO

AI website migration and content modernization

Used AI-assisted workflows to audit legacy website content, categorize resource types, identify outdated pages, plan new site structures, and create QA standards for migration.

The focus was not simply moving content, but modernizing the user experience while preserving valuable existing assets.

Financial Modeling

Revenue forecasting model

Built a practical revenue forecasting model to help a business estimate future performance across multiple growth scenarios. The model organized assumptions around traffic, conversion rates, pricing, customer behavior, and operating costs.

The result was a clearer planning tool that helped leadership compare conservative, base-case, and upside scenarios before making strategic decisions.

Marketing Analytics

Marketing analytics dashboard

Created a marketing analytics framework for tracking content performance, audience engagement, channel results, and conversion opportunities across multiple platforms.

The system helped connect marketing activity to measurable business outcomes, making it easier to identify which campaigns, topics, and channels deserved more investment.

Scenario Planning

Scenario planning and sensitivity analysis

Developed a scenario analysis workflow to test how changes in pricing, costs, traffic, conversion rates, and market conditions could affect financial outcomes.

The analysis helped turn uncertainty into a clearer set of trade-offs, risks, and decision points.

Reporting Systems

Business performance reporting system

Designed a repeatable reporting system that organized key business metrics into a clearer monthly review process.

The workflow helped reduce scattered spreadsheets and gave the team a more consistent view of revenue, costs, marketing performance, and operational priorities.